Peddi, Infrastructure, and the Politics of Visibility

One day, my husband casually wondered whether his village would even exist in a few decades. In that passing remark, I caught a melancholy that lingered long after the conversation ended. A nostalgia for a place that is still t/here, yet increasingly difficult to return to when life pulls us elsewhere. That moment expanded my understanding of what it means to belong to a place, and of what is at stake when a community fears losing its identity.

It was with this understanding that I watched the Telugu film Peddi.

My husband’s experience is not entirely comparable to Peddi’s. He does not occupy the kind of marginalised position the film depicts, and I do not mean to collapse those very different realities. But his reflections gave me a frame of reference through which the film’s central yearning — for recognition, for continuity, and the very right to exist as one’s own community — became emotionally legible. My husband has helped expand my world, giving me new ways of seeing and understanding experiences beyond my own.

Much has already been written about Peddi’s problematic representation of women and its treatment of consent . I won’t revisit those critiques here, but this review offers a thoughtful example. Suffice it to say, there are storytelling choices that are wholly unnecessary, distracting, and that substantially diminish what is, to me, its most compelling idea. Instead, I want to dwell on the idea that stayed with me long after the film ended.

At its heart, Peddi is about a village fighting for its rightful identity. Not merely being given a name, but everything that follows from being recognised: dignity, belonging, rights, and a place within the imagination of the state. The struggle is not just about daily survival but about being acknowledged in a way that counts and affords dignity, about identity. That is what makes the film’s central premise so powerful. And the train is at once a powerful narrative device and an evocative symbol.

As a media and communication scholar whose work draws on Science and Technology Studies (STS), I found myself thinking about the train in ways that extend beyond the film itself.

The train is, of course, a mode of transport. Yet, it does more than enable movement. Railways connect villages to markets, schools, hospitals, employment, and wider networks of mobility. They also connect communities to systems of administration and recognition. A railway station can put a village on the map. It can bring greater visibility, a recognised address, administrative connections, investment, and opportunities. It becomes part of the process through which a place is acknowledged by institutions that distribute resources and rights.

This is where STS offers a useful way of reading the film. Infrastructures are not neutral systems that simply enable movement. They are sociotechnical arrangements that shape who becomes visible, who is connected, who is counted, and who risks being forgotten.
The train, the railway line, the station in Peddi are part of the material infrastructure through which identity itself is produced and legitimised.

A village is more than a collection of houses and people. It is also a name on a map, an address in a database, a stop on a railway line, a place that institutions know how to locate (and send a gold medal to). Infrastructure helps transform a place from something inhabited into something acknowledged.

That, to me, is where the film is at its strongest.

Peddi stayed with me despite its flaws because it is about belonging, about whether a community is seen, remembered, and recognised. The train, railway line,  and the station carry the possibility of visibility and being acknowledged.

It is a shame, then, that storytelling choices (such as the objectification of Achiamma) weaken the film’s political argument. A film about recognition, dignity, and the right of a marginalized community to be seen undermines itself when it refuses those same principles to its principal female character. These choices are wholly unnecessary. They distract from a reality many village(r)s continue to face 78 years after India’s independence and, ironically, reinforce another: even when communities secure recognition, it is often men who benefit from it while women continue to bear the brunt of invisibility. Across the country, communities still struggle for recognition, connectivity, and the basic infrastructures that make citizenship meaningful. That struggle, too, is intersectional. Recognition is not experienced equally; it is shaped by gender as much as it is by geography, caste, and class.

The AI Rush: Organisations Holding the Key and Searching for the Door

A student in my (BPGP) class recently described how companies are investing heavily in AI tools and pushing employees to adopt them. These companies, he said, seem convinced that they are holding an important key, but are not yet sure which lock it opens.

The metaphor was funny, but also remarkably accurate.

Across industries, organisations sense that AI matters. There is urgency, investment, experimentation, and, increasingly, pressure to adopt quickly. Yet beneath this acceleration lies a quieter uncertainty. Many organisations still struggle to articulate where the real value of AI lies, what specific problems it is meant to solve, and how it meaningfully fits into existing systems of work and decision-making.

This is why metaphors matter. Good metaphors often reveal what people already intuitively feel but have not yet fully articulated. They translate ambiguity into something immediately recognisable. In this case, the metaphor captured something central about the current AI moment: confidence in the importance of the technology coexisting with uncertainty about its actual purpose.

In Science and Technology Studies (STS), scholars such as Bruno Latour, Langdon Winner, and Madeleine Akrich have long argued that technologies are never neutral tools. Technologies shape participation, distribute power, and organise social life. They enable action, yes,  but more important that that, technologies structure the very action it seemingly only enables.

One useful way to think about technologies is as doors. Every technological “door” quietly raises political and social questions: Who is allowed in? Who is excluded? Who gets to decide? What behaviours become easier, rewarded, or even mandatory? And whose participation becomes impossible in the process?

Seen through this lens, the student’s metaphor becomes even more revealing. If organisations believe they possess an important key but do not yet know which lock it opens, then the uncertainty runs deeper than implementation strategy or return on investment. The uncertainty concerns purpose itself.

What kinds of problems are organisations actually trying to solve with AI? What forms of work are they attempting to optimise or replace? What assumptions about efficiency, productivity, creativity, or expertise are being built into these systems? And what kinds of institutional “doors” are being constructed as AI becomes embedded into everyday organisational life?

These questions matter because infrastructures tend to become invisible once normalised. By the time their consequences become obvious, patterns of access, exclusion, and authority are often already deeply embedded.

The current AI race frequently frames adoption as inevitable. Organisations worry about being left behind, employees feel pressure to adapt quickly, and markets reward visible experimentation. But speed can sometimes substitute for clarity. Adopting AI without deeper reflection risks creating systems whose social consequences are only recognised retroactively.

None of these concerns are entirely new. Social scientists, historians of technology, and STS scholars have long examined how technologies reorganise labour, identity, expertise, and power. From industrial machinery to algorithmic management systems, technological shifts have always carried questions about participation, authority, and institutional control.

What feels different today is the scale and speed of adoption combined with the cultural narrative surrounding AI itself. AI is often discussed simultaneously as inevitability, opportunity, disruption, and existential necessity. Under such conditions, critical reflection can easily appear secondary to implementation.

Yet this is precisely the moment when reflection becomes most necessary.

One of the privileges of teaching working professionals is encountering moments when participants, drawing directly from organisational life, articulate insights that resonate far beyond the classroom. Sometimes a single metaphor captures an entire historical moment more effectively than a long theoretical explanation.

The image of organisations holding an important key without yet knowing which lock it opens may be one of those metaphors.

#IIMA #BPGP #VUCA #AI #workplace #AItools